The report of the 20th National Congress of the Communist Party of China proposed to speed up the building of a powerful trade country. As a new business form and model, cross-border e-commerce has become a new driving force for China's foreign trade development, a new channel for transformation and upgrading, and a new focus for high-quality development. In 2015, China set up its first comprehensive pilot zone for cross-border e-commerce. In recent years, the model of cross-border e-commerce pilot zones has become increasingly mature, and the number of cross-border e-commerce pilot zones has expanded to 165, playing an important role in the development of cross-border e-commerce.

Not long ago, The State Council approved the establishment of comprehensive pilot zones for cross-border e-commerce in 33 cities and regions, including Langfang. This is the seventh batch of cross-border e-commerce pilot zones set up in China, bringing the number of such zones to 165. The establishment of a number of new pilot zones for cross-border e-commerce and the development of new business forms and models such as cross-border e-commerce will help stimulate the vitality of foreign trade entities, improve the efficiency of foreign trade operations, stabilize the foreign trade industrial chain and supply chain, and realize the integration of industry digitalization and trade digitalization.

At present, what are the new changes facing the development of cross-border e-commerce comprehensive pilot areas? How to achieve high-quality development of cross-border e-commerce? The reporter conducted an interview.

New advantages --

Brand out, press the development fast forward button

Walking into the Samsung Down Building located in Yuhang District, Hangzhou City, Zhejiang Province, Zhu Zhiliang, chairman of Zhejiang Samsung Down Co., LTD., is browsing the background of the website, understanding the user consumption preference, transaction volume, product page time and other important data.

"In the past, the order was' wait to rely on ', OEM OEM, now through cross-border e-commerce, our own brand products can be directly sold to consumers, feedback data can help us to understand users' pain points in the first time." Zhu Zhiliang has been engaged in foreign trade business for more than 30 years.

By building independent stations overseas, Samsung Down can master a large number of front-end sales data such as style and style, so as to quickly anchor the direction of research and development and adjust product production.

Since its launch in May 2022, Samsung Down has sold more than $5 million worth of bedding products in independent stations abroad, with a repeat purchase rate of about 20 percent. "It's not easy for bedding products to achieve such a high re-purchase rate, which just shows the recognition of the brand from overseas consumers." Looking at their products, Zhu Zhiliang is very satisfied.

"Traditional foreign trade is waiting for others to give orders, enterprises have no pricing power. Cross-border e-commerce allows some of our companies to find opportunities for brands to go overseas." Wu Changhong, director of the comprehensive Test Office of cross-border e-commerce of Hangzhou Bureau of Commerce, said that the essence of cross-border e-commerce is "Internet + cross-border trade + Made in China". The enterprise products are excellent, and the pilot zone does a good job in guaranteeing various services. More and more Chinese brands will go abroad.

Established in 2015, Hangzhou Cross-border E-commerce Comprehensive Pilot Zone is the first such zone in China. Since its establishment, Hangzhou has always taken the lead in the scale and development level of e-commerce industry in China. It has cultivated 100,000 cross-border e-commerce sellers, registered 4371 overseas trademarks, and imported and exported more than 100 billion yuan of cross-border e-commerce.

"In the next stage, we will choose the best and nurture the strong, and cultivate the waist enterprises to the big sellers." Wu Changhong said that Hangzhou will increase policy support in the cultivation of brand main body, independent station construction, financial support, overseas brand base construction and other aspects, to help Hangzhou cross-border e-commerce into a new stage of high-quality development.

New markets --

The China-Europe freight train is a major logistics artery

Recently, 50 containers filled with daily necessities, etc., were taken by the Changan China-Europe freight train from Xi 'an International Port Station, heading west to Europe.

"This time we shipped vacuum cleaners, glass bottles, clothes hangers, makeup bags and other products. It only takes about 12 days for the goods to arrive in Europe." Xi 'an Hao Cheng supply chain Management Co., LTD. General manager Li Songxing told reporters.

"Since 2021, Xi 'an has focused on building a national gathering center of cross-border e-commerce for China-Europe freight train 'Chang 'an', implementing a new mode of 'customs declaration before packing' for cross-border e-commerce bulk cargo, and improving the customs clearance time of 2-3 days." Wang Moshi, member of the Party Working Committee of Xi 'an International Trade Zone and full-time deputy director of the Management Committee of Xi 'an Comprehensive Free Trade Zone, introduced that Xi 'an International Trade Zone has set up 13 overseas warehouses, distributed in 7 countries such as Germany, the Netherlands, Poland, Czech Republic, Russia, Belarus and Kazakhstan, providing cross-border businesses with "end-to-end, door-to-door" full link logistics services.

In 2022, 198 cross-border e-commerce freight trains were set up in Xi 'an, 1.6 times of the annual transport volume in 2021. The transaction volume of cross-border e-commerce reached 3.51 billion yuan, up 40% year on year.

According to Ma Xuanli, deputy director of Xi 'an International Port and Trade Zone Management Committee, Xi 'an actively builds a "cross-border e-commerce + live streaming" mode by relying on the advantages of the passage of China-Europe freight trains, and opens up a new track of overseas live streaming e-commerce. In 2022, Xi 'an will introduce 11 new live broadcasting projects, build 50 live broadcasting rooms and introduce 200 live broadcasting talents, basically forming a "cross-border e-commerce + live broadcasting" ecosystem integrating cross-border live broadcasting, short video production and anchor training. Since the establishment of China (Xi 'an) Cross-border E-commerce Comprehensive Pilot Zone was officially approved by The State Council on July 24, 2018, Xi 'an has successively established 9 innovation demonstration pilot zones, which jointly promote the agglomeration and growth of cross-border e-commerce industry in Xi 'an by relying on platforms such as aviation, railway ports and comprehensive protection zones.

"In 2022, the transaction volume of cross-border e-commerce in Xi 'an reached 14.427 billion yuan, with a year-on-year growth of 46.4%. Cross-border e-commerce has become a new driving force for the development of export-oriented economy." Xi 'an Bureau of Commerce Director Zhang Vovoters said.

New measures --

Seize the opportunity and step into the fast track of development

Walking into the production workshop of Shandong Bori Glass Co., LTD., located in Zhangdian District, Zibo City, Shandong Province, a heat wave came. The glass solution, as thick as syrup, flowed out of the furnace. The intelligent manipulator waved its arms and made exquisite glass products after bending, blowing, pressing, welding and other processing procedures.

"This export order is worth one million dollars and includes glass vases, candlesticks, ceramics and candles." Kang Jinheng, sales director of Shandong Boli Glass Co., LTD., introduced that in 2022, relying on cross-border e-commerce business, the company achieved a steady growth in performance. In the first half of the year, the company achieved a revenue of more than 190 million yuan and a profit of more than 17 million yuan.

In January 2022, Zibo was approved as the national comprehensive Pilot Zone of cross-border e-commerce. In that year, Zibo achieved 123.41 billion yuan of foreign trade import and export, and the main body of cross-border e-commerce enterprises in Zibo increased by 67% year-on-year, injecting new impetus for building an open city.

Zibo is not close to the sea, not near the river, how to achieve a rapid breakthrough in the field of cross-border e-commerce?

Zibo formulated and issued a package of policies to increase support from the aspects of encouraging the development of cross-border e-commerce enterprises, encouraging the construction and introduction of cross-border e-commerce platforms, supporting the construction of cross-border e-commerce industrial parks, etc., so as to improve the development ecology of the city.

"The city has set up a research group on cross-border e-commerce potential exploitation services, and selected 366 enterprises in the city that are willing to import and export, and whose products fit well with foreign trade, as the target enterprises for precise potential exploitation." Li Jihang, head of Foreign Trade Development Department of Zibo Bureau of Commerce, said that the research team carried out on-site research and service to target enterprises, helped enterprises connect with international channels, talents, capital and other resources, and guided enterprises to carry out cross-border e-commerce business.

As a new city to develop cross-border e-commerce, Zibo still faces some difficulties. "For example, as an inland city, the logistics cost of Zibo is obviously higher than that of other coastal cities. For example, the cross-border e-commerce industry involves comprehensive knowledge and skills such as payment, logistics, customs clearance, network, etc., and we still lack interdisciplinary talents who understand both foreign trade and cross-border e-commerce." Zibo City Commerce Bureau Party Group secretary, director Yin Qidi said.

"In the future, Zibo will continue to make precise efforts and overcome difficulties on the cross-border e-commerce track. Relying on universities and well-known Internet enterprises inside and outside the city, Zibo will speed up the training of cross-border e-commerce talents, expand the scale of cross-border e-commerce, improve the cross-border e-commerce ecology, and gather strength to build a high-level open city." Yin Qidi said.